New Year Greetings
Three early advertising notes, one for Toluca, Estado de México and two for a tlapaleria in Guadalajara, were produced by the A. Gast Bank Note Company of St. Louis, MissouriThis company was, at one time, described as the “leading lithographic and steel plate printing establishment in the United States”. Leopold and August Herman Ludwig Gast emigrated to the United States in 1848 and worked as printers in New York and Pittsburgh before setting up in St. Louis in 1852. By the end of the century the company evidently did a large trade in advertising calendars, which business establishments would order for distribution to their clients and also printed such notes as these for use in company‐owned mercantile stores in the western states of America.
El Palacio de la Yndustria
M735 100 El Palacio de la Industria
This clothing store of Ynclán & Aldana, located at Independencia 3 in Toluca, Estado de México, wished clients a Happy New Year (and a hundred years of prosperity) for 1901.
The note had a realistic vignette of the store as its central vignette and the signatures of Arnulfo Ynclán and Luis Aldama.
| Arnulfo Ynclán (Inclán) |  |
| Luis Aldama |  |