New Year Greetings
Three early advertising notes, one for Toluca, Estado de México and two for a tlapaleria in Guadalajara, were produced by the A. Gast Bank Note Company of St. Louis, MissouriThis company was, at one time, described as the “leading lithographic and steel plate printing establishment in the United States”. Leopold and August Herman Ludwig Gast emigrated to the United States in 1848 and worked as printers in New York and Pittsburgh before setting up in St. Louis in 1852. By the end of the century the company evidently did a large trade in advertising calendars, which business establishments would order for distribution to their clients and also printed such notes as these for use in company‐owned mercantile stores in the western states of America.
El Palacio de la Yndustria
This clothing store of Ynclán & Aldana in Toluca, Estado de México, wished clients a Happy New Year for 1901.