Advertisements on Chihuahua notes - Shops and suppliers (Ciudad Juárez)
D. W. Distillery Co.
The original Waterfill and Frazier Distillery was founded in Louisville, Kentucky, in the early 1800s. In the early 1900s it was owned by Kentucky businesswoman Mary Dowling. In 1927 she relocated all of its working equipment to Ciudad Juárez and, with the financial backing of Antonio J. Bermúdez and others, formed D. W. Distillery, producing bourbon under the label Waterfill and Frazier. Bermúdez, who had made a fortune in the wholesale spirits trade, now began to distribute Waterfill and Frazier whiskey to bars, cafés, and cabarets that he invested in throughout Ciudad Juárez.
The business was brought back to the U.S. when Prohibition ended, but production of whiskey at the Mexico distillery continued throughout the 1900s. This notice is dated to 1936.
'SOUVENIR MONEY/No money in the world/could buy the happiness/we wish for you/during this new year/of 1936/D. W. DISTILLERY CO./Juarez, Mexico/Distillers of/WATERFILL and FRAZIER/Famous Whiskey', known on $50 Banco del Estado
Destiladora del Norte
D. M. Distillery, Ciudad Juárez, makers of “Straight American” bourbon whiskey, 1920s
During the early 1920 the original bourbon whiskey distillery that opened in Ciudad Juárez before Prohibition was sold to American Frank O. Mackey and a Mexican partner, Luis Dominguez, and infused with capital by Louis J. Morris, a naturalised Mexican citizen. The new operation was named D. M. Distilleries, and it boosted production from eighteen to forty barrels daily of what it called “Straight American” whiskey.
PanAmerican whiskey, produced by Lou Morris, was “the outstanding favourite of the border in the old days”El Paso Herald Post, 7 January 1939.
'DRINK/PANAMERICAN/WHISKEY/Best of all./CIA. DESTILADORA DEL NORTE S.A. C. JUAREZ, CHIH. MEXICO', known on $5 Banco del Estado
La Internacional
La Internacional was a store offering Mexican curiosities, wines and liquors as well as a bureau de change. It is known at two addresses on Juarez Avenue, Ciudad Juárez, first at 328 and 330 and secondly at 425.
'LA INTERNACIONAL / CASA DE CAMBIO / FEB-15 194[ ] - / Curiosidades / Av. Juarez 328 Tel 646' in box, known on $10 Banco del Estado
'LA INTERNACIONAL/CASA DE CAMBIO Y CURIOSIDADES/Y EXPENDIO DE BILLETES DE LA LOTERIA NACIONAL/ESTHER R. de MONREAL/AVE. JUAREZ 328- TEL. 646, C. JUAREZ, CHIH.', known on $20 dos caritas
'LA INTERNACIONAL/Wine & Liquors at Wholesale Prices/IMPORTED & DOMESTIC/330 JUAREZ AVE. PHONE 206 C. JUAREZ, CHIH/Souvenir Mexican Money/C, JUAREZ, CHIH., MEX.' and a rubber-stamped 'BILLY MAHONEY/20 VISTA LANE/BURLINGAME, CALIF', known on $5 dos caritas
The second address is 425 Juarez Avenue.
'LA INTERNACIONAL/WINES AND LIQUORS/WHOLESALE & RETAIL/425 413 JUAREZ AVENUE/TEL 206 C. JUAREZ, CHIH., MEX.' known on $5 Banco del Estado
'“LA INTERNACIONAL”/Vinos y Licores – Wines and Liquors/ Tome Usted Habanero “RIPOLL”/Telefono 206/Ave. Juarez 425 Miguel Castro, Prop. C. Juárez/ Imp. Comercial, Av. 16 de Sept. 204 Tel. 224', known on $5 and $10 Banco del Estado.
'“LA INTERNACIONAL”/Vinos y Licores – Wines and Liquors/ Ask for Habanero Ripoll/Telefono 206/Ave. Juarez 425 Miguel Castro, Prop. C. Juárez, Chih./ IMP. COMERCIAL - C. Juárez, Chih', known on $10 Banco del Estado
''When in Juárez ask for the famous/”RIPOLL”/THE BEST HABANERO/ 425 Juarez Ave C. Juarez, Chih., Mex/ 13 de Sept. 204 CIUDAD JUAREZ', known on $10 Banco del Estado
Palace Curio Shop
The Palace Curio Shop was on 16 de Septiembre.
SOUVENIR OF / C. JUAREZ, MEX. and oval stamp with legend 'PALACE CURIO SHOP, C. Juarez, Chih, Mex', known on $50 Banco del Estado de Chihuahua[image needed].
J. V. Proo
'VISIT J. V. PROO/WINES AND LIQUORS/ WHOLESALE AND RETAIL/3 BLOCKS FROM SANTA FE BRIDGE/TEL. 200 C.JUAREZ, CHIH., MEX. 413 JUAREZ AVE.', known on $10 Banco del Estado[image needed].
Radio XEJ
Radio XEJ was the first commercial broadcaster in Ciudad Juárez and one of the first in Mexico.
Juan Guillermo Büttner arrived at the border as a captain in the Mexican army to quell the Escobarista revolt. At the end of the conflict, he travelled to the United States but returned to Ciudad Juárez where, in collaboration with Efraín Valenzuela, a Juarense engineer and future partner, he built a 60-watt radio transmitter with which pioneer enthusiasts conducted a series of experimental tests in the late 1920s. Finally, with few resources, on 17 May 1930, they established the first commercial station in the town with a 100 watts transmitter.
By the time of this flyer the transmitter had grown to 5000 watts.
'Radio Statio XEJ, Juarez, Mexico / 5000 Watts 750 Kcls / "The voice of Mexico"' known on $20 dos caritas.
Red Cross Drug Store
'Buy Your Favorite/PERFUME/IN BULK/Also French Perfumes in Original Bottles/At the Red Cross Drug Store/217 Juarez Avenue/Across from the Post Office/Free Samples C.Juarez, Chih.', known on $5, $10 and $20 Banco del Estado
'While you are in Juarez / Visit Our PERFUMERY SHOP / AND / Buy Your Favorite French Perfume in Bulk / At the Red Cross Drug tore / Across from the Post Office / FREE SAMPLES / 217 Juarez Ave. C. Juarez, Chih', known on $5 Banco del Estado
The Reno
The Reno Bar on the left
'WHILE YOU ARE IN JUAREZ/VISIT OUR/Perfumery and Curio Shop/"THE RENO"/ANNEX TO RENO CAFE/423 JUAREZ AVE/BUY YOUR FAVORITE PERFUME IN BULK/FREE SAMPLE', known on $5, $10 Banco del Estado
'WHILE YOU ARE IN JUAREZ/VISIT OUR/PERFUMERY and CURIO SHOP/"THE RENO"/ANNEX TO RENO CAFE/423 JUAREZ AVE. /BUY YOUR FAVORITE PERFUME IN BULK/FREE SAMPLE', known on $5 and $10 Banco del Estado.
'While you are in Juarez/Visit Our/PERFUMERY AND CURIO SHOP/The "RENO"/Annex to Reno Cafe/423 JUAREZ AVE/Buy Your Favorite Perfume in Bulk/FREE SAMPLE', known on $5 and $20 Banco del Estado.
'BY YOUR FAVORITE/PERFUME/IN BULK/ALSO FRENCH PERFUMES/IN ORIGINAL BOTTLES/ANNEX TO RENO CAFE/423(hand correction) JUAREZ AVE/FREE SAMPLES C.JUAREZ.CHIH.', known on $20 Banco del Estado
'WHILE YOU ARE IN JUAREZ/VISIT OUR/PERFUMERY AND CURIO'S SHOP/"THE RENO"/423 JUAREZ AV. OR/”VILLA RICA”/AT THE COLONIAL MARKET/BUY YOUR FAVORITE PERFUME IN BULK/ALSO FRENCH PERFUMES IN ORIGINAL BOTTLES/FREE SAMPLE'S', known on $5 Banco del Estado.
'While you are in Juarez/Visit Our/PERFUMERY AND CURIO SHOP/The "RENO"/Annex to Reno Cafe/703 JUAREZ AVE/Buy Your Favorite Perfume in Bulk/FREE SAMPLE', known on $10 Banco del Estado.
A change of address.
Spanish Town
'COMPLIMENTS OF "SPANISH TOWN" JOSE D. GONZALEZ, PROP. AV.JUAREZ 501 JUAREZ, CHIHUAHUA, MEXICO', known on $10 Banco del Estado[image needed].
Victoria Curios
'Victoria CURIOS / Shop No 6 / We specialize in HUARACHES / COLONIAL MARKET / JUAREZ, MEXICO', known on $5 Banco del Estado[image needed].
Villa Rica
'WHILE YOU ARE IN JUAREZ/VISIT OUR/PERFUMERY AND CURIO SHOP/”VILLA RICA”/COLONIAL MARKET/ BUY YOUR FAVOURITE PERFUME IN BULK/FREE SAMPLE', known on $10 Banco del Estado